ITM to Back Best-Ever Ownership Experience at Cheltenham
Owners with runners at Cheltenham during the 2007/2008 season will enjoy an enhanced experience thanks to a new link-up between the racecourse and Irish Thoroughbred Marketing.
The ‘Cheltenham Ownership Experience’, supported by ITM,
will offer a variety of initiatives, old and new, throughout the season
to ensure that - win or lose - those who have a runner at Jump racing’s
most famous venue will have a day to remember.
Both at The Festival and other fixtures, owners will enjoy a personalised
marquee, free lunch plus gifts such as magazines and radio earpieces
while, enjoying the unique hospitality that ITM is so famous for.
ITM will also support Cheltenham’s Frequent Runner Scheme, a long-standing
initiative which is popular with leading trainers.
To celebrate the launch of the association, ITM will be sponsoring the £20,000
Irish Thoroughbred Marketing Novices' Chase on day two of Cheltenham's
initial meeting of the season, The Showcase, on Saturday, October 20.
The three-mile race has proved a stepping stone to bigger things, having
been won last season by the Paul Nicholls-trained Gungadu and 12 months
before by Iris's Gift.
Daithí Harvey, Marketing Executive at Irish Thoroughbred Marketing, said today: “This is a very exciting venture for ITM. Cheltenham is the Mecca of National Hunt racing and this partnership will help ITM maintain and strengthen links with all our valued British clients.”
Peter McNeile, Director of Sponsorship at Cheltenham Racecourse, added: “Ownership of horses is a unique and wonderful experience and, for many, having a runner at Cheltenham is the ultimate thrill.
“Owners are the backbone of the sport and ITM’s support will ensure that whether an owner’s horse finishes first or last this season, the experience they enjoy at Cheltenham will be a world leader.”
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