Cheltenham Festival 2009 

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Best Mate Enclosure Sponsorship Deal with The Sun Newspaper

Cheltenham today revealed that The Sun newspaper is to sponsor the Best Mate enclosure for the 2008/09 Season. The Sun’s Saturday racing pull-out, The Favourite, has set the standard for weekend racing coverage and will be promoted on site at Cheltenham this weekend.

The arrangement also includes ticket promotions in The Sun, event marketing activity at key fixtures during the season and branding opportunities on the racecourse, as well as in-paper coverage for Cheltenham.

Peter McNeile, Director of Sponsorship at Cheltenham, said: “This is a great relationship, linking our best value enclosure, named after the most popular chaser of recent times, with The Favourite, part of the nation’s most popular newspaper. Not only will it result in more coverage for Cheltenham, it will also help to boost ticket sales and promote the delights of the Best Mate enclosure to a new audience.”

Allan MacCaskill, Head of Brand Marketing for News Group Newspapers, said: “The Sun is very proud of this increased association with Cheltenham Racecourse and The Best Mate Enclosure. Every year our readers love our coverage and our association with Cheltenham. We are delighted that The Sun will now have an even stronger brand presence at the track and also that we will able to offer our readers even greater coverage and offers around Cheltenham than ever.”

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