Coral Giving Champions Day Huge Trading and Marketing Effort
Coral is devoting considerable effort tomorrow to promote betting on, and interest in, British Champions Day in its 1,700 betting shops and it confidently expects the day to generate over £40 million betting turnover industry-wide.
" Coral is totally committed to supporting this fantastic new day and we will be heavily promoting it via CoralTV tomorrow as well as giving our customers strong trading offers to drive betting on the event", said Simon Clare, Coral Spokesman.
"I am convinced Champions Day is going to go down an absolute storm with the nation's punters and if our turnover expectations are met, it will prove to be the second biggest betting day of the Flat season behind only The Derby", added Clare.
- Coral have been playing out the brilliant QIPCO Champions Day promotional video all week and will be playing it regularly from opening at 8.30pm through to the start of racing.
- Coral have recorded interviews with dual - Group 1 winning jockey Hayley Turner previewing the big races and will play these out all day, as well as previews from Coral TV's respected pundit, Alex Steedman.
- Coral will have Chris Dixon (regular pundit on Racing UK) at Ascot all day delivering live audio bulletins on Coral TV.
- All 1,700 Coral betting shops will have window posters promoting trading offers on British Champions Day
- Champions Day trading offers will include enhanced each way terms on all races, standout top prices on many of the big race horses and cash back specials. (details will be communicated in Coral adverts tomorrow)
**The Qipco Champion Stakes
**The Queen Elizabeth II Stakes Sponsored by Qipco
**The Qipco British Champions Long Distance Cup
**The Qipco British Champions Fillies & Mares Stakes
**The Qipco British Champions Sprint Stakes
**Breeders' Cup Mile
**Breeders' Cup Classic
**2012 Qipco 2,000 Guineas
**2012 Qipco 1,000 Guineas
**2012 Investec Oaks
**2012 Investec Derby
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