racing_news/

Blue Square Bet Launches New Interactive Racecard
05/11/09

Online bookmaker, Blue Square has launched its interactive racecard as part of its sportsbook offering.

The new Blue Square iCard offers horse racing customers a fully integrated online gambling service which is easy to navigate and enhances the betting experience with Blue Square. Featuring up to the minute racing news, archive content on previous runs and a full results service, punters can be updated immediately with the latest information.

Launched in partnership with Press Association Sport, the iCard will offer race predictions enabling users to see how the outcome may be affected by factors such as going and jockey/trainer form. It will also allow users to view live streaming and replay race footage from Racing UK.

Blue Square is the first bookmaker to launch this unique horse racing service. Sportsbook director, Andy Wright comments: “With information increasingly at peoples’ fingertips, it is important we offer our customers the complete betting package. We believe that the new Blue Square iCard in association with Press Association Sport enables us to provide this service and ensures our customers enjoy a better gambling experience.”

James Garmston, Head of Sports Betting for Press Association Sport, said: “We are really delighted to have Blue Square on board with the iCard. Blue Square customers will now be able to access deep form data through some really unique and user friendly functionality, and in turn, Blue Square will benefit from additional customers coming to the site for a one stop betting solution.” 

Blue Square is one of the largest interactive bookmakers in the UK. Offering a huge range of sports betting markets, it also offers a host of other gaming products including casino, slots and poker to provide its customers with the complete gambling experience. The brand new Blue Square iCard is available now from www.bluesquare.com.