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RacingBetter News
Friday 21st October 2022

Racing with Gambling Excitement

With bated breath, the audience waits for the gate's opening, where the riders are ready to rush to only one goal, to cross the finish line first. Horse racing has long attracted the wild nature of the sport. The desire to rush forward and become faster than the wind merges the steed and the rider. This spectacle is also fascinating for those who want to earn money on bets. Let's talk about famous casino sponsors in horse racing.

And before heading to the racetrack, it's easy to have fun without leaving home. You can test your luck at the best Australian online casinos, where only you determine the size of the winnings.

Horse Racing. Beginning

horse race

Races in harness or horseback were held in ancient times, during the Greek Olympiad 700-40 years. BC. These were majestic events, the scope of which was to match the Roman Empire. The care of horses and equipment for the campaign was trusted only by men, not allowing women to prepare. The role of equestrians in battles was often decisive; therefore, training and supervision were responsible tasks.

The origin of the first races is indeed challenging to reconstruct. The Middle East and North African countries have long been considered the main places where special riding horses were raised. It is believed that the first organized races could have appeared there. The widespread use of horses and highly developed riding made it possible to supply the first Arab and Turkish horses to Europe. This influenced the popularity and rooted horse racing as the primary gambling sport.

The history of England says that racing was a show of strength and endurance by selling horses. Thus, the buyer could assess the potential of the investment. A legend is told during the reign of King Richard the Lionheart. The first race of knights in Europe was held with a stake of 40 pounds.

Organized Horse Racing

horse race

It is believed during the years of his reign, Charles II (1660-1685) was the first to derive a set of rules according to which races were held in England. At age six, the horses were equipped with a 70-kilogram load and covered a distance of about 8 miles. The winner took the cash prize.

The rules have changed and become more complex over the years. Many details had to be thought through, both in terms of equipment and the preparation of horses. The problems that riders encountered were often related to the horses being over-exhausted under stress. Several popular types of racing have survived to this day.

  • St. Leger 1776
  • Oaks in 1779
  • Derby in 1780

The popularization of horse racing led to the emergence of special stables where riding horses are bred. Hippodromes are buzzing with passions, and bookmakers barely manage to calculate the prize pool thanks to bets. So horse racing turned from court entertainment and a means of demonstration into a commercially profitable sport.

Famous Race Sponsors

horse race

Horse racing quickly gathered its clientele of gamblers, occupying a separate niche in sporting events. So naturally, this is a great opportunity to advertise your products or services, but even more potential for gambling. While the giants of the iGaming industry are signing contracts with football players and the NBA, other big business players have become interested in horse racing.

The Kentucky Derby has been added to BMW's portfolio of successful investments. By becoming the event's official sponsor, the concern has strengthened its influence on the horse racing scene. Following the German giant, the Japanese car manufacturer Lexus keeps up with the trends. As part of the Victoria Racing Club, the concern became the title sponsor of one of the largest tournaments in horse racing - the Melbourne Cup.

This year marks the twentieth anniversary of cooperation between organizations. The Melbourne Cup Tour ( is being held across Australia to celebrate this event.

Major manufacturers are not the only ones who promote the brand in cooperation with the organizers of the races. Influential players in the gambling business also want to introduce betting services on races and take a direct part in events.

Virgin Bet

With a sponsorship deal, the mobile betting operator is increasing its presence in horse racing. The name of the gambling brand will decorate the most prestigious championship in Scotland Ayr Gold Cup Festival.The three-day competition will present the spectators with the best horses in the cup championship. For connoisseurs of this sport, the opportunity to bet on an event from a smartphone with an additional bonus will be good news.

William Hill

Big name in the world of the betting business. A whole range of gambling establishments and betting services continued cooperating with the organizers of the annual Horse Racing Tournament. The international corporation greatly influences iGaming, and competing bookmakers will certainly adopt this move.

Unfortunately, this time the brand is the official betting sponsor for the second season of Racing League, which makes this partnership less valuable. In the past, William Hill has only been a title sponsor.
Brief information about William Hill

The staff of the betting organization

12,000 people

Governed by organization

1414 bookmakers

Additional services

Online casino, bingo, video slots

Net profit for 2020

51 million pounds sterling

General director


Year of foundation



1 Bedford Avenue, London, England

Australian gamers became aware of William Hill after acquiring three betting companies: Sportingbet, Centrebet, and Tom Waterhouse. The transaction amount exceeded $800 million, and the companies merged into a single gambling organization William Hill Australia in 2014.


Horse racing is an essential element of the betting business. Online casino integrates betting services in every possible way, where along with the classic disciplines, you can find horse racing. You can test your luck on a suitable site that combines video slots with horse racing bets. Use this opportunity from the age of 21 at your own risk.